After my sister's bridal shower bash the following Sunday my parents and I decided to go out to eat to take a break from cooking and cleaning. We decided to eat at Rubio's. Not one of my favorite places to eat but my starving stomach definitely enjoyed the "Street Tacos"! But here is where my new obsession comes in! U-Swirl Located on Broadway just past Dodge! U-Swirl is a new(er) Frozen Yogurt place that sells Frozen Yogurt by the ounce much like B.T.O(By.The.Ounce---Clever!), Pinkberry, Tutti Fruitti, or ZoYo!
If it is one thing that I(or any of my friends)could tell you about me is my obsession with Ice Cream, and now because of my place of employment, Custard! There is nothing that can cure a bad day like Ben and Jerry! But since I got started on this Frozen Yogurt (FROYO) stuff I would give up Ice Cream in a heart (attack) beat!
For those that are not familiar with FROYO, here is how it works.
1) Find the start of the line!
2) Grab a cup at the start of the line!
3) Pick your flavors and U-Swirl them into your own cup!
4) Pick your toppings!
5) Weigh your FroYo and pay. It's worth the Weight! Trust me!
6) Find a place to sit in the super-cool retro friendly environment!
7) Start eating and take pictures for your blog!
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Thanks for your support Mum and Dad!
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8)Read the cup and feel better about what you're eating!
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| Does this apply after my 3rd or 4th scoop of Butterfinger!?! |
9) Clean the cup! Smile! Recycle!
10) Repeat. Probably not on the same day though!
While my parents and I were enjoying our delicious treats I couldn't help but think of how these creations and stores started around the country. So tonight I put all of my energy into researching places like these!
Here is what I found!
- Frozen yogurt originated in New England in the 70’s and it was an instant sensation.
- Its popularity caused it to quickly spread throughout the United States and around the world.
- Ice cream companies promoted frozen yogurt as a tasty treat for those who were watching their diets and needed a low fat alternative to regular ice cream that still tasted good.
- Frozen yogurt was actually a fad back in the 80's and the early 90's.
- People were in love with the alternative taste to ice cream due to the fact it was lower in calories and had some health benefits. However, as more reduced fat ice-creams appeared in the mid 90’s, the sales and popularity of frozen yogurt plummeted.
- That all changed in 2005.
- Shelly Hwang and Young Lee originally wanted to open an English teahouse, but were denied permits to open one. They quickly decided to open up a shop that would revive the 80's yogurt frenzy. They opened their first Pinkberry yogurt store in January 2005.
- After one month, profits were already reeling in.
- People were soon driving across town and standing in line for up to 20 to 30 minutes to get their fix of "the taste that launched 1,000 parking tickets".
- The second store opened in September of 2006, and since then, stores have been springing up all over Southern California and also branches in New York.
- And now there have been hundreds of other imitators across the country.
- The rest is history!
So the real question is how do U-Swirl?
If you haven't already, give U-Swirl a try!
Hope life is beautiful wherever you are!
---Shannen
